I spoke with Salesforce earlier this week as part of its Social Success series, largely about community strategy, insight and resourcing.
You can read the full piece here, but the key for me is my ‘what’s will we see in the next 12-18 months’ question.
I’m obsessing over influencer co-creation at the moment (collaborating with bloggers or those with social influence on projects rather than traditional ‘pitching’), and this week it’s been front of mind – both for me looking at how to better work alongside the people we want to get on our team, and what clients are asking us to do.
First up, I’m really proud of this – to appear on the list with such a bunch of smart, inspiring women in a magazine as big as Red is a honour.
Second, how great are web profiles from Instagram?!
I’m looking forward to joining a panel of familiar faces (my former colleague Charlotte McEleny, who is now Associate Editor at The Knowledge Engineers, Maz Nadjm - Founding Director of SoMazi and Simon Collister - Senior Lecturer in PR and Social Media at University of the Arts, formerly of We Are Social) at Socialbakers’ second annual Engage conference on the 23rd April.
Our task is to to talk about the next stage of social media (no biggie). I’m keen to hear the views of the group on this one; and share our thoughts from TMW on real time marketing, community management moving in-house and content becoming more than just writing for a brand-owned entity.
Following me RAVING about the most recent PeerPerk I picked up (The Sanderson’s Mad Hatter’s Tea for two) PeerIndex got in touch and asked me a few questions.
I’m assuming this is part of an attempt to profile and add colour to those who take advantage of PeerPerks, to be able to show brands just what they’re buying into. It’s a great idea to do this kind of activity to support the demographic data Peer Index already has at its fingertips.
You can read mine, and everybody else’s, here.