Once upon a time, I wrote about sexy web things for a living. Back in January of 2012, interest in Pinterest (couldn’t resist) as a tool for brands was hotting up – and I wrote this piece about the demographics behind its UK users. Back then, there were marginally more more male than female pinners over […]
Last week I joined Eric Swain and Ann Hawkins for star 107fm’s Social Media Show. The subject was community, and we had a good old natter about what the hell that means, varying approaches to the value of this and clarity around differing roles. Check out the full podcast here.
I spoke with Salesforce earlier this week as part of its Social Success series, largely about community strategy, insight and resourcing. You can read the full piece here, but the key for me is my ‘what’s will we see in the next 12-18 months’ question. I’m obsessing over influencer co-creation at the moment (collaborating with […]
First up, I’m really proud of this – to appear on the list with such a bunch of smart, inspiring women in a magazine as big as Red is a honour. Second, how great are web profiles from Instagram?!