A few weeks ago I met with Nicolas Chabot, VP Europe and Pierre-Loïc Assayag, CEO and Founder of Traackr. For the uninitiated, Traackr is an influencer marketing platform which unlike its competitors PeerIndex, Klout and Kred, focuses on *finding* those with influence for brands or their agencies to work with – rather than handling the relationship directly.
Having been transcribed by Nic and his French mother tongue, my answers seem a little elongated in places, but I thoroughly enjoyed our chat – largely because I got to bang my ‘co-creation’ drum again. I”m very excited to share some of the work we’re doing with General Mills in this area soon.
Read the full piece here (and forgive the scary photo – it’s a reference to the last question )
I spoke with Salesforce earlier this week as part of its Social Success series, largely about community strategy, insight and resourcing.
You can read the full piece here, but the key for me is my ‘what’s will we see in the next 12-18 months’ question.
I’m obsessing over influencer co-creation at the moment (collaborating with bloggers or those with social influence on projects rather than traditional ‘pitching’), and this week it’s been front of mind – both for me looking at how to better work alongside the people we want to get on our team, and what clients are asking us to do.
First up, I’m really proud of this – to appear on the list with such a bunch of smart, inspiring women in a magazine as big as Red is a honour.
Second, how great are web profiles from Instagram?!
Following me RAVING about the most recent PeerPerk I picked up (The Sanderson’s Mad Hatter’s Tea for two) PeerIndex got in touch and asked me a few questions.
I’m assuming this is part of an attempt to profile and add colour to those who take advantage of PeerPerks, to be able to show brands just what they’re buying into. It’s a great idea to do this kind of activity to support the demographic data Peer Index already has at its fingertips.
You can read mine, and everybody else’s, here.