I spoke with Salesforce earlier this week as part of its Social Success series, largely about community strategy, insight and resourcing. You can read the full piece here, but the key for me is my ‘what’s will we see in the next 12-18 months’ question. I’m obsessing over influencer co-creation at the moment (collaborating with […]
First up, I’m really proud of this – to appear on the list with such a bunch of smart, inspiring women in a magazine as big as Red is a honour. Second, how great are web profiles from Instagram?!
I forgot to post about the chat I’d had with Holmes Report’s Aarti Shah last month, just after Nike announced that it was to take full control of all of its social media – moving things from its various agencies to in-house. Aarti summarised the 20 minute chat I had with her into the succinct […]
Last week I attended the breakfast ceremony for the Women of Tomorrow awards, created by the IPA and Campaign, with support from Stylist and The Telegraph’s Wonder Women. Set out to highlight women doing great things in the industry  – I was thrilled to be one of the 27 finalists. My biggest, and most positive, […]