Jennifer Whitehead at Retail Week did a piece on retailers’ use of mobile apps in this month’s issue. Following TMW’s work with Snapchat for Lynx, I spoke to her about the how and why the team went down that route – focusing largely on why going to the place where our fans are is the […]
Matt Chapman and I had a chat on Monday about British Gas and the right old mess they ended up earlier in October. Giving British Gas the benefit of the doubt, in that the #AskBG Twitter chat was intended to give people a channel through which to vent or ask questions, from my perspective it […]
Finally uploaded to Slideshare from an internal training session with the comms team back in July. Inspiration from Jay Baer. Crisis in social media; why it’s not the end of the world from Vikki Chowney