The Drum released its Digerati list last week; which looks at key players across the digital marketing industries.
A longlist got whittled down to 100, and I was pretty chuffed take spot number 50
Read more at http://www.thedrum.com/digerati#7TI2qUiAmrTpRlK3.99
The Echo Chamber is a fortnightly podcast that explores the big PR stories from across the world.
Hosted by the Holmes Report’s Arun Sudhaman and produced by TVC Group, I joined him and Jericho Chambers’ Robert Phillips last week to chat about British Gas.
Check out and download the Oct 24th show here.
Jennifer Whitehead at Retail Week did a piece on retailers’ use of mobile apps in this month’s issue.
Following TMW’s work with Snapchat for Lynx, I spoke to her about the how and why the team went down that route – focusing largely on why going to the place where our fans are is the key thing, rather than expecting them to come to us.
Subscribers can read here, or else view the article PDFs below.
Matt Chapman and I had a chat on Monday about British Gas and the right old mess they ended up earlier in October.
Giving British Gas the benefit of the doubt, in that the #AskBG Twitter chat was intended to give people a channel through which to vent or ask questions, from my perspective it was poor planning (or perhaps a little naivety) that led to the subsequent issue.
Read the full story from Marketing here.